WHO WE ARE
We are a French designer and an engineer based in London. You can imagine how picky we can be. We design our watches as well as if they were for ourselves.
Don’t change your watch with trends, let the watch change for you
We were quite frustrated not to find an original watch that would outstand our design and quality standard. We wanted a watch that would be unique and will withstand the test of time by continuously surprise and please us with its design and features.
So we decided to create tour own.
A SINGULAR DESIGN
What makes our watches unique is the design of their face that create changing patterns.
MORE THAN A PRETTY FACE
We not only design unique timepieces, we care about every detail to make them last in time.
OUR TIMELINE SO FAR
The concept of the watch is brought to life with its first sketches in Catherine's notebook.
Catherine believes in the potential of her design and takes the decision to self-produce it and starts developing the first prototypes.
Loïc officially joins the adventure and we started getting in touch with manufacturers to make our final prototype. In the meantime, we refined and designed every detail of the watch.
We launch the final production after a few edits to the prototypes.
We also develop a final branding, creative direction and website.
We launch pre-orders on our online shop.
Meanwhile, we take a little break and travel across the USA.
We have to resent all of our production to be modified as it wasn't meeting our quality standards.
May - June 2017
Catherine propose the design to be edited to a few brands but they all reject it.
The first prototype is featured in Core 77. Numerous offers and purchase enquiries follows and encourages Catherine to continue developing this idea.
We receive the prototypes that we immediately photograph and share on our website and social media.
We design and produce our final packaging.
We are featured in the December issue of British GQ.
We receive our stock and are happy to finally open our online shop.
Since the beginning of the pandemic, we are based in France and continue to operate our shop from there.